Digital Ad Spending in China – Statistics and Trends [Infographic]

Digital advertising spend is increasing in China; it is estimated to reach 33% of the world’s total Ad spend by 2017. China currently accounts for 11.25% of the worldwide digital Ad spend, and nearly 40% of the digital Ad spend in the Asia-Pacific region.  Check our latest infographic – “Digital Ad Spending in China – Statistics and Trends” to know more about the online advertising market in China

Digital Ad Spending in China – Statistics and Trends

Infographic by- GO-Globe.cn

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Digital Ad Spend In China (% Of Total Chinese Ad Spend)

Year

%

2013

29.38

2014

30.95

2015

32.06

2016

32.67

2017

33.0

 

Estimated Digital Ad Spend in China (2013-2017) in Billions

2013

2014

2015

2016

2017

Worldwide digital Ad spend

117.60 bn

132.62 bn

146.38 bn

160.02 bn

173.12 bn

China

13.23 bn

15.08 bn

16.89 bn

18.58 bn

20.25 bn

%age of worldwide Ad spend

11.25%

11.37%

11.53%

11.61%

11.70%

 

Estimated Digital Ad Spend in The Asia-Pacific

In 2013, China will account for nearly 4 in every 10 digital Ad dollars spent in the Asia-Pacific region.

Country

Ad Spend (in Billions USD)

China

13.23

Japan

8.83

Australia

3.54

South Korea

2.02

India

0.65

Indonesia

0.24

Display Advertising Market Share:  US Vs. China

Advertising Type

U.S.

China

Banner ads

23.3

30.2

Keyword search ads

47.1

28.5

Video ads

7.9

5.7

Rich media ads

4.9

4.6

Classified ads

7.0

2.0

E-mail ads

0.6

0.3

Other ads

9.4

4.8

 

Estimated Online Advertising Market Share (2013-2016)


Year

Search Engine ads

Display ads

Other ads

2013

55.0 %

36.1 %

9.0 %

2014

56.5 %

35.0 %

8.5 %

2015

56.7 %

35.3 %

8.1 %

2016

57.7 %

34.6 %

7.7 %

 

Top 10 Online Publishers in China by Advertising Revenue in 2012

In 2012, the top 2 publishers, Baidu and Taobao, made up 52.4% of China’s online advertising revenue.

Publisher

Revenues ( In Billions Yuan)

Baidu

22.25

Taobao

17.22

Google China

4.43

Tencent

3.38

Sohu

2.58

Sina

2.57

Youku Tudou

2.04

Soufun

2.01

Qihoo 360

1.38

CBSi

1.05

Top 10 Advertisers by Online Display Advertising Spend in 2012 (RMB, Millions)

Advertiser

Spend ( Millions Yuan)

Ping An

472.33

FAW-Volkswagen

405.54

P&G

378.67

Shanghai GM

362.67

Taobao

307.24

China Mobile

298.28

Changan Ford

283.12

Unilever

258.01

FAW Car

246.31

L’Oreal

234.27

 

Top Sectors by Online Display Advertising Spending in 2012 (RMB, Millions)

Sector

Spend (Millions Yuan)

Transportation

5,406.16

Online services

3,411.79

Real estate

2,967.31

Food & drink

2,083.46

Financial service

1,736.38

IT products

1,576.18

Cosmetics & toiletries

1,535.18

Communication services

1,021.39

Entertainment

929.72

Clothing

871.94

Medical services

863.57

Retailing and service

749.14

Education

747.00

Consumer Electronics

704.97

Others

1050.17

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